Why is SEO Important for Business?
Follow my blog with Bloglovin As a business owner, you already know that having and maintaining a strong online presence is crucial in this digital age. Yet only a few digital marketing tactics have been proven successful for virtually all types of companies, regardless of size or industry, and that is SEO. For most of the companies in Australia, SEO services provide the most of the Google marketing you need to succeed and offer a competitive advantage that can maximise the impact of your SEO strategy. What is SEO? SEO stands for ‘search engine optimisation’, consisting of multiple practices and strategies that optimise online content for search engine rankings. By utilising these tools, not only will you be increasing the quantity and quality of your website traffic, but you'll also be improving brand awareness through capitalising on non-paid or ‘organic’ searches. Whereas ‘inorganic’ searches would include paid ads, such as banners, cost per click (CPC) and pay pe...