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Showing posts from December, 2021

Traditional or Digital Marketing: What’s the Difference?

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You’ve got an active business or superb product to promote, but how do you wrap your head around the difference between traditional and digital marketing? Isn’t digital marking just about web design and getting an eye-catching homepage up and running? And traditional marketing is just newspaper ads, right? Well, not quite, so read on to discover they key differences between the modern flair of digital marketing and the tried and tested realm of traditional marketing. What is Traditional Marketing? Traditional marketing refers to any advertising that is not online, such as print and broadcast media. But there’s more to traditional marketing than glossy magazine ads. Think TV commercials, newspapers, billboards, catalogues, flyers and brochures. Traditional marketing was the way it was done before the internet became the next big thing in the 1990s. Before smart phones and tablets, and before YouTube, Facebook, Google and Amazon, printed matter and television were (and still are) prolif...

Creating Your First Google Ads Campaign?

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If you are thinking of spending your money on   marketing agency   to reach your target audience, you will definitely want to spend it in the right place in the right order to achieve the best results. Google Ads might just be the right one for you and the perfect fit for a better place to advertise for your business. What is a Google Ads Campaign? Google Ads is an advertising system that help advertisers bid on certain keywords which allows their ads to be clickable and to appear in Google’s search results. It also helps target different audiences or ideal customers to look for your products and services based on the specific keywords that you have created. How to set up your first Campaign? Before creating your first campaign, you have to understand what the basic terms that are used: I.  Keywords  are words or phrases that your customers type into a Google Search, which then trigger your ads to appear. Make sure you pick a list of suitable keywords. II.  Bid...

7 Types of Digital Marketing: The Essential Beginner’s Guide

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If your business is new to the digital marketing world, the many different types of online marketing available might seem a bit complicated. Digital Marketing is not just about using SEO Services , so let’s break it down for you and make sure you understand the basics of digital marketing and which types suit you and your business best.  What is Digital Marketing? First of all, what is digital marketing? Digital Marketing means promoting your brand, product or business to potential customers via the internet. While prospective outlets for Digital Marketing are growing every day, let’s focus on the seven basic types of Digital Marketing that are important for any beginner to get started.  7 Types of Digital Marketing Growing your business and successfully marketing your product to new customers doesn’t have to be difficult. The range of different Digital Marketing types might sound intimidating or complicated at first, but we are here guide you. The seven basic concepts of digi...