7 Types of Digital Marketing: The Essential Beginner’s Guide

If your business is new to the digital marketing world, the many different types of online marketing available might seem a bit complicated. Digital Marketing is not just about using SEO Services, so let’s break it down for you and make sure you understand the basics of digital marketing and which types suit you and your business best. 

What is Digital Marketing?

First of all, what is digital marketing? Digital Marketing means promoting your brand, product or business to potential customers via the internet. While prospective outlets for Digital Marketing are growing every day, let’s focus on the seven basic types of Digital Marketing that are important for any beginner to get started. 

7 Types of Digital Marketing

Growing your business and successfully marketing your product to new customers doesn’t have to be difficult. The range of different Digital Marketing types might sound intimidating or complicated at first, but we are here guide you. The seven basic concepts of digital Marketing are simple enough for anyone new to the digital marketing scene. You can take advantage of the prolific world of marketing online to promote your business and sell your product by utilising of some of the following key Digital Marketing strategies:

1. Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is all about using the right keywords and phrases to get your business to show up in search engine results. Basically, if a person Googles something related to your business, utilising SEO can make your business rank higher in search results. SEO helps direct as many potential customers as possible to your website. 

Many Google searches generate millions of results, and optimising your business’s website can help ensure it doesn’t miss out on being visible. Let’s face it, people only click on the second and third pages of results if they are absolutely desperate! Search Engine Optimisation can make sure your business appears on the first page of search results and doesn’t get lost in the wilderness.

2. Social Media Marketing

Social Media Marketing helps attract attention to your business by using social media platforms such as Facebook, Twitter and Instagram. It is a fast, informal and modern method of making your business visible in the community by targeting a specific consumer market. Your business’s own social media account can be a valuable tool for ensuring your brand’s message is constantly visible and up to date, while attracting new customers and keeping existing customers interested.

3. Pay-Per-Click (PPC)

Pay-Per-Click (PPC) involves paying for ads and promoting your business to appear in search engine results. This means you pay a fee each time a person clicks on your ad. A PPC campaign can be tailored to suit your budget and target specific areas and demographics. 

4. Content Marketing

Content marketing refers to distributing a continuous flow of material online to potential customers to direct them to your business or product. Popular content marketing outlets include blog posts, podcasts, webinars, reports and informative articles. You can use content marketing targeted at your chosen audience, for example use your preferred Chinese SEO to promote your webinars and podcasts that showcase your company to ideal potential customers. 

5. Email Marketing

An email marketing campaign sends your message directly to your target audience of new and/or existing customers. Start with a simple mailing list and think promotions, discounts or newsletters. In conjunction with other marketing strategies such as social media, email marketing has proven to have the potential to significantly boost sales. 

6. Mobile Marketing

Mobile marketing refers to reaching your potential customers through their mobile device, such as their smart phone or tablet. Think text messages, social media apps and various other mobile phone applications such as games, maps and mobile location services. Most of your potential customers own a smart phone, and mobile marketing allows your ad, offer, message or content to be delivered at a specific time and location relevant to your business. With potential consumers spending more time than ever on their mobile devices, Mobile Marketing helps businesses to connect to their consumers and grab their attention in real-time.

7. Affiliate Marketing

Affiliate marketing simply means paying external companies, people or websites for the digital traffic they refer to your business. You can pay other companies to promote your product or service. You can also pay them to sell your product through their websites. For example, they might write a blog about one of your products or give your company a mention in one of their social media posts. An affiliate marketing program can track and analyse leads and clicks brought to your business and show you how they translate to sales. 

The seven basic types of Digital Marketing work best in conjunction with each other, so find a suitable SEO Company Melbourne offers who can help you find the right balance of digital marketing strategies for your business. Remember, all types of Digital Marketing intertwine and work well together. They are all fundamental concepts that your business can use to its benefit, like SEO keywords in your latest blog or adding new content to your website. Now we’ve explored and explained the seven main types of Digital Marketing, you can see how the dynamic and modern world of online marketing and all it has to offer isn’t so mysterious and difficult after all. 

Written by: Angela Wauchop

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