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Traditional or Digital Marketing: What’s the Difference?

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You’ve got an active business or superb product to promote, but how do you wrap your head around the difference between traditional and digital marketing? Isn’t digital marking just about web design and getting an eye-catching homepage up and running? And traditional marketing is just newspaper ads, right? Well, not quite, so read on to discover they key differences between the modern flair of digital marketing and the tried and tested realm of traditional marketing. What is Traditional Marketing? Traditional marketing refers to any advertising that is not online, such as print and broadcast media. But there’s more to traditional marketing than glossy magazine ads. Think TV commercials, newspapers, billboards, catalogues, flyers and brochures. Traditional marketing was the way it was done before the internet became the next big thing in the 1990s. Before smart phones and tablets, and before YouTube, Facebook, Google and Amazon, printed matter and television were (and still are) prolif...
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Creating Your First Google Ads Campaign?

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If you are thinking of spending your money on   marketing agency   to reach your target audience, you will definitely want to spend it in the right place in the right order to achieve the best results. Google Ads might just be the right one for you and the perfect fit for a better place to advertise for your business. What is a Google Ads Campaign? Google Ads is an advertising system that help advertisers bid on certain keywords which allows their ads to be clickable and to appear in Google’s search results. It also helps target different audiences or ideal customers to look for your products and services based on the specific keywords that you have created. How to set up your first Campaign? Before creating your first campaign, you have to understand what the basic terms that are used: I.  Keywords  are words or phrases that your customers type into a Google Search, which then trigger your ads to appear. Make sure you pick a list of suitable keywords. II.  Bid...
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Location: 409/685 Burke Rd, Camberwell VIC 3124, Australia
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7 Types of Digital Marketing: The Essential Beginner’s Guide

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If your business is new to the digital marketing world, the many different types of online marketing available might seem a bit complicated. Digital Marketing is not just about using SEO Services , so let’s break it down for you and make sure you understand the basics of digital marketing and which types suit you and your business best.  What is Digital Marketing? First of all, what is digital marketing? Digital Marketing means promoting your brand, product or business to potential customers via the internet. While prospective outlets for Digital Marketing are growing every day, let’s focus on the seven basic types of Digital Marketing that are important for any beginner to get started.  7 Types of Digital Marketing Growing your business and successfully marketing your product to new customers doesn’t have to be difficult. The range of different Digital Marketing types might sound intimidating or complicated at first, but we are here guide you. The seven basic concepts of digi...
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Location: 409/685 Burke Rd, Camberwell VIC 3124, Australia
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Why is SEO Important for Business?

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Follow my blog with Bloglovin   As a business owner, you already know that having and maintaining a strong online presence is crucial in this digital age. Yet only a few digital marketing tactics have been proven successful for virtually all types of companies, regardless of size or industry, and that is SEO. For most of the companies in Australia, SEO services provide the most of the Google marketing you need to succeed and offer a competitive advantage that can maximise the impact of your SEO strategy. What is SEO? SEO stands for ‘search engine optimisation’, consisting of multiple practices and strategies that optimise online content for search engine rankings. By utilising these tools, not only will you be increasing the quantity and quality of your website traffic, but you'll also be improving brand awareness through capitalising on non-paid or ‘organic’ searches. Whereas ‘inorganic’ searches would include paid ads, such as banners, cost per click (CPC) and pay pe...
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Location: 409/685 Burke Rd, Camberwell VIC 3124, Australia
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Why are Barn Doors so Popular?

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Follow my blog with Bloglovin   When designing or remodelling a home, we often think of how many bedrooms or bathrooms we want, or whether we would prefer an open plan kitchen/living room as opposed to two separate living spaces. While these things may be important, there are other things that are starting to get just as much of our attention – doors. And why not? Traditionally, our indoor door game has been quite uninspired, being limited to mostly the standard swing open/close door or the pocket door, which slides into and out from the wall and requires a professional to be installed making it often quite costly. But no longer are we happy with the humdrum standard interior doors we have grown accustomed to – yawn! Instead, many people are opting to bring the outside indoors with a chic farmhouse look using the barn door . A little bit of extra style and a whole lot of extra value Barn doors definitely bring something extra to the table which standard doors cannot. They are v...
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Marketing in China – 5 Pathways to Success

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Follow my blog with Bloglovin   If you need to grow your sales and expand to new markets, China is a must due to the sheer number of people prepared to buy your products.  Done right, China sales will dwarf any other market.  Start at Home The Chinese population in Australia provides plenty of access points and you can leverage them with the right strategy. It’s not as hard as you think. Of course, everything must be in the Chinese language so getting the right professional support will not only perfect your pitch but help you spend your budget wisely. China and Australia might be at loggerheads at a diplomatic level, but Chinese shoppers choose well-known brands, quality and health above all else and international brands remain popular (including Australian ones). But first things first, your brand needs to become known and found online. Digital is the Only Game There are a billion internet users in China and it is a mobile-first market with around 900 million of...
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Top Lessons about SEO Services

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  Follow my blog with Bloglovin   SEO or Search Engine Optimisation, is the process of increasing the quality and quantity of traffic to any given website, through organic or unpaid search results in search engines such as Google and Bing, says Search Engine Land.  Google processes over 3.5 billion searches a day, says Internet Live Stats, and with so many people searching for products and services, visibility in search engines has never been so important. SEO is fundamental in increasing the visibility of websites and of course, having greater visibility or higher rankings in search engines than your competition can have a significant impact on productivity! What is an SEO company and what can SEO services do for you? An SEO company is a company that partners with businesses to employ a variety of SEO strategies, and If you’re thinking about partnering with one, you might be wondering what some of the benefits are...from a comprehensive website analytics strategy to...
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Location: 409/685 Burke Rd, Camberwell VIC 3124, Australia
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